ENERGY ADVISORY

A new era of energy
built by willpower

Expert energy consultancy and strategic advisory to help organisations navigate a cleaner future.

What I Do

Advisory that moves energy forward

ERADA supports the full project lifecycle. Engage at any stage, from first market assessment to on-the-ground execution.

Should we go in?

Market Entry

For companies and DFIs exploring renewable energy opportunities, I assess the market, map the landscape, and tell you what's there.

  • Country and opportunity assessment
  • Regulatory and policy analysis
  • Stakeholder and partner mapping
  • Market entry strategy and risk assessment
  • Competitive positioning

How do we go?

Project Development

For developers and investors with a project in motion, I provide hands-on support from early-stage structuring through to FEED, connecting the right institutional and commercial partners along the way.

  • Early-stage project structuring and feasibility support
  • DFI and institutional engagement
  • Regulatory pathway and permitting strategy
  • Interface management across technical, commercial and financial teams

How do we execute?

Project Management Office

For complex energy projects that need structured governance, I set up and run the PMO function, keeping workstreams aligned, budgets controlled, and decision-makers informed.

  • Integrated project scheduling and milestone tracking
  • DEVEX cost tracking and budget control
  • Risk register and mitigation management
  • Cross-functional workstream coordination
  • Management-level reporting and decision briefs
About

Deep expertise.
Regional intelligence.

ERADA was founded by Lana Almasri to bridge the gap between global clean energy ambition and the on-the-ground realities of markets in North Africa and South-West Asia, a region of immense resource potential and unique regulatory complexity.

Lana brings +10 years of experience in energy engineering, project finance and public policy. Lana worked with governments, utilities, multilateral institutions and private developers to move projects from concept to financial close and beyond.

9+
Countries Covered
GW
Projects Advised
10+
Years Experience
3
Languages Spoken

View my full portfolio →

Lana, Founder of ERADA
Media

Press & Appearances

Interview May 2025

الطاقة المتجددة بأيادي سورية

Deutsche Welle

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Interview June 2025

بعد رفع العقوبات.. بداية جديدة لقطاع الكهرباء في سوريا

Sky News Arabia

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Interview July 2026

معضلة فائض الطاقة في شبكات الطاقة المتجددة

Sky News Arabia

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Voices

What others say

I worked very closely with Lana over several years. She impressed me with her passion and dedicaton to our work. Based on a solid technical background and deep knowledge in PMO activities, her main talent is organizing, structuring and expediting work in complex projects. She is a great team-player and her empathy and ability to connect people makes it very pleasant to collaborate with her.
Ulrich Heindl Executive Vice President Engineering, ENERTRAG
I’ve had the pleasure of working closely with Lana over the past few years across a diverse project portfolio spanning Africa and the Middle East. Lana has been an outstanding leader of multiple PMOs, consistently bringing structure, clarity, and momentum to complex initiatives. What sets her apart is not only her strong technical understanding of projects, but also her ability to navigate and align stakeholders across the entire value chain. A skill that has been critical to the success of our work. Beyond her professional capabilities, Lana is a pleasure to work with. She brings a collaborative spirit, reliability, and a positive attitude that makes even the most challenging projects manageable and rewarding.
Jonathan Metcalfe Team Lead: International Business Development, ENERTRAG
It was a pleasure working with Lana. She is a highly knowledgeable who consistently provides practical insights and delivers high quality results. Her professionalism strategic thinking and commitment to excellence make her trusted and a valuable partner on every project.
Haneen Ahmad Head of Green Hydrogen Division, Ministry of Energy and Mineral Resources, Jordan
Get in Touch

Let's talk about your project

Whether you're at the early stages of a project concept or approaching financial close, we'd welcome the conversation. Fill in the form or reach us directly.

Berlin, Germany